Press Release

SAN FRANCISCO – October 1, 2009 – PlayFirst, Inc., the award-winning gaming company, today unveiled details for the highly anticipated launch of Avenue Flo™, the first ever adventure game starring Flo™, the iconic star from the best-selling Diner Dash® series. While the Diner Dash series is known for delivering award-winning time management-based entertainment, Avenue Flo takes a different, complementary approach that introduces fans of Flo to an entirely new style of adventure game play with an unfolding, immersive and interactive story. Avenue Flo will be available October 13th for PC and Mac digital download on PlayFirst.com and available on all major portals beginning November 13th.

In Avenue Flo, players are fully immersed into the streets of Flo’s neighborhood, DinerTown™, interacting with its residents, and helping Flo save the biggest wedding of the year. Sporting her signature red sneakers and blue apron, Flo does what she does best –saves the day - by taking on missions and quests to help solve puzzles, find lost objects, and pitch in wherever help is needed, as she lends a hand to the citizens and merchants of DinerTown to save the wedding. From beading the wedding dress to hunting down double-egg yolks for the wedding cake, Flo hits the streets and soon finds that everyone in town could use a helping hand! Surprises are around every corner with more than 40 unique environments, 20 challenging activities and many familiar faces including Grandma Florence and Quinn the Wedding Planner.

“In a sneak-preview to our fans, this was one of our highest reviewed games in company history, and we’re not surprised,” said Kenny Shea Dinkin, Chief Creative Officer at PlayFirst. “Fans are clamoring for new ways to interact with Flo and the rich cast of DinerToons in the DinerTown universe. By creating an easy-to-play, puzzle-based adventure game with a humorous and immersive story, we are bringing Flo’s world to life in new ways and allowing the player to interact with their favorite casual characters in rich environments that we know will please Diner Dash fans new and old.”

Avenue Flo is developed and published by PlayFirst. For more information on the game, or the PlayFirst library of games, visit www.playfirst.com.

About PlayFirst
PlayFirst is an innovative entertainment company dedicated to making games appealing to everyone. By creating engaging story worlds that capture the imagination and bringing them to life across popular platforms worldwide, including PC, Mac, mobile, handheld, and console, PlayFirst teams make quality gaming experiences available everywhere consumers want to play. The company's portfolio includes world-renowned titles, such as Diner Dash®, Wedding Dash®, Cooking Dash®, Chocolatier®, and Dream Chronicles®. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit www.playfirst.com.

PlayFirst, Diner Dash, Wedding Dash, Cooking Dash, Chocolatier, Dream Chronicles, Avenue Flo, DinerTown, Flo, and all related titles, logos, and characters are trademarks of PlayFirst, Inc.